Counterpoint Research says PC sales increased slightly in Q1 2026, driven by the fear of future price hikes.
Key points
- The specter of price hikes caused by the current AI-driven demand for memory and storage appears to have convinced a fair share of people to buy a...
- Counterpoint Research says PC sales increased slightly in Q1 2026, driven by the fear of future price hikes.
- The specter of price hikes caused by the current AI-driven demand for memory and storage appears to have convinced a fair share of people to buy a...
- According to data analyzed by Counterpoint Research, global PC shipments grew around 3.2 percent year-over-year in Q1 2026, "driven by pre-emptive...
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Counterpoint Research says PC sales increased slightly in Q1 2026, driven by the fear of future price hikes.
The specter of price hikes caused by the current AI-driven demand for memory and storage appears to have convinced a fair share of people to buy a new computer. According to data analyzed by Counterpoint Research, global PC shipments grew around 3.2 percent year-over-year in Q1 2026, "driven by pre-emptive buying be...
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The specter of price hikes caused by the current AI-driven demand for memory and storage appears to have convinced a fair share of people to buy a new computer.
According to data analyzed by Counterpoint Research, global PC shipments grew around 3.2 percent year-over-year in Q1 2026, "driven by pre-emptive buying before memory-led price increases hit the retail level" and Microsoft forcing some customers to upgrade by ending support for Windows 10 last year.
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Sales hit 63.3 million units during the first quarter, Counterpoint says, and were particularly concentrated in five high-end PC makers:
Of the five, Lenovo commands the most PC market share at 26 percent, but sales increased for almost all of the companies, save for HP, whose year-over-year sales technically declined by 5 percent.
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